Here are 7 ways we can help you to get more customers
Croften Limited is a Sales and Marketing Company that is about one thing and one thing only – Getting you a better return on investment from your Sales & Marketing investment.
Here are the seven steps we can take to make sure that happens:
At Croften Limited, we focus on doing marketing that is measurably profitable. Meaning you know exactly how many customers your marketing is creating. Our first focus is to make sure you’re profitable and to completely eliminate wasted Marketing spend.
Here’s how we do this:
Most companies spend most of their marketing budget showing marketing copy, adverts, social media posts and being in front of people who aren’t even remotely interested in what the company is selling. So the first thing we do is we find out exactly who’s already interested in buying your products, or services. Then step two – we set up systems to only show marketing to these people. This means you spend less on adverts and reduce your marketing waste but get more customers.
The next part of the challenge is to ensure your advertising actually gets traffic and you maximise your other marketing. After all, what good will an advert do you if nobody pays attention to it? Then the final piece of the puzzle is crucial because it’s the “post-click” experience. In other words, it’s what happens when someone clicks and goes to your website, landing page, or video. So we focus on improving your return on investment from the clicks that you get.
We tailor-make every campaign to get you the exact outcome you want and the final step is to track everything so you know exactly how many leads, calls, sales, or visits our marketing produced. That way, you know what’s working and what isn’t and you know exactly how much profit you’re getting from working with us.
Geo-Fencing is like having a sales rep hiding in your competitor’s buildings, just waiting to pitch your offer to their best customers and prospects.
Here’s how it works:
You give us the addresses of your competitors. Then we create a system where we “tag” the phones of every single person who enters those locations. From there, we start showing those people YOUR adverting everywhere they go. Even after they’ve left and gone home. They’ll see your adverts on their phones and on their work and home computers.
We can do this with any address on the planet and even for hundreds or thousands of individual locations at one time.
3. Search Term Takeover
If you’re like most people, you probably do some research before you buy. You may type in relevant search terms into Google and then start looking around. You browse around, look at all kinds of articles and reviews, explore your options, and then make a purchase at a later date.
That’s why it doesn’t make sense to spend a fortune to be “number one” in the search engines when your prospects are browsing. Instead, it makes more sense to know as soon as they start searching and then be EVERYWHERE they look whether they’re searching or not. That’s how Search Term Takeover works. Whenever your prospects search for a term that’s relevant to what you sell, we “tag” them and then show them your ads everywhere for as long as you want (or until they buy).
Let your competitors waste time and money being “number one” on Google. Most people don’t buy from the first site they click on anyway. Instead, let us KEEP your advertising in front of your prospects from the day they first search until the day they buy.
4. Behavioural Buying Indicators
Doing a Google search isn’t the only thing your prospects do when they want to buy something. They also start browsing websites that are relevant to what you sell. We’re able to identify the types of websites your prospects start to visit before they make a buying decision …and when they start going to those sites, we’re able to “tag” them and then show them your ads everywhere they look.
5. List Retargeting
We almost guarantee that your competition has never heard of list re-targeting and that’s costing them money. List re-targeting enables you to get a list of people and show online adverts to the people on that list. That list could be any list at all including:
- Your existing customers
- Your current list of prospects
- A list of households
- A list of roofing contractors
- A list that you buy from a list broker
- In fact, any list you want.
It’s easy to overlook how powerful this is. So let us show you something your competitors don’t know about. Let’s say that you have a business that sells fishing tackle. Who would be the perfect people to advertise to? People who go fishing and who regularly buy fishing tackle perhaps? So how can you find those people? Well, what most people don’t know is that there are lots of companies out there that will rent you a list. So you could easily rent a list of everyone in your city, county, or country who buys fishing tackle. Then we can help you to show those people your advertising for your website, Amazon site, shop, fishing lake, or business.
The possibilities and potential with this one method alone are literally endless.
6. Social Media Marketing
We use Social Media to get you leads and customers. Not pointless “likes” or “fans” that don’t pay you anything! We provide you with actual customers and the way we do this for you is simple. Firstly, we identify who your perfect customer is. Then we help you create useful content that’s tailor-made specifically to get that prospect to start paying attention to you. Once they do that, we start showing them advertising that directs them to your website or business. The net effect is more customers.
7. Web Pages That Work
Most websites are nothing more than words on an online brochure that sells nothing. They might be pretty, often boring, but they don’t sell.
Here’s how we can help you to sort that problem out.
Firstly, we find out how your sales process actually works.
- Do people buy directly from your website?
- Do you mainly sell when someone physically walks into your building?
- Do you sell when someone calls you?
- Do you make sales when you generate a lead and then follow up with a phone call?
Whatever your sales process is, we simply use the Internet to put more people into it. The way we do that is by creating web pages that actually get people to do what you want them to do. Whether it’s to pick up the phone and call you, get in the car and drive to your businesses office, or premises, or fill out a form requesting information. We create a specialised webpage to focus on getting them to do just that.
The net result of these seven things is that you get customers from the Internet. At a profit.
If you’re interested in working together, please tell us about your business in the form below and we’ll get in touch with you to set up a time to talk.
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