Do you want to become an affiliate for my Webinar programme?

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Here is the deal:

  1. I run a series of webinars to help your clients, prospects, suppliers, members and contacts to sell and market their products and services more effectively.  I run this webinar for them for free.  Here is a link to the webinar –
  2. You become an affiliate – meaning you agree to promote the webinar on LinkedIn, Social Media, email and even on your website and any other means you want
  3. I send you an affiliate link
  4. We will send you the words for you to use in e-mails, social media and on your website/blog (you are of course free to amend as you require)
  5. The affiliate link will tell me if someone from you registers for the webinar
  6. If any of your leads turn into an on-going client of ours I will send you £500 or 50% of the income, if the sale is less than £500

Let me know if you want to go ahead, or if you have any questions!

Warm regards,


Welcome to the 2nd in a series of weekly videos all about improving your RESULTS

By / Blog, Marketing tips, Videos / Comments Off on Welcome to the 2nd in a series of weekly videos all about improving your RESULTS

Welcome to the 2nd in a series of weekly videos all about RESULTS and specifically what you can do to improve your sales and marketing results.

Watch the video and then if you want to take your sales to the next level why not sign up to the programme.  Click here to find out more.



By / Blog, Business Advice, Marketing tips, PodCasts, Videos / Comments Off on Your RESULTS M.A.P

What is your RESULTS M.A.P

We all know that we need a map to get somewhere.  We need to know where we are on the map, and we need to know where we want to go on the map.  Without that, all roads lead nowhere…

So, in business we need to know where we want to go and we need a map to help us to get there!  Here lies the problem –  Most businesses do not know:

  1. Where they are right now
  2. Where they want to go
  3. When they want to get there by

And they do not have any form of map to get themselves there.

This video is the first video in a series of seven videos I have produced based on the pneumonic of R.E.S.U.L.T.S.  RESULTS is a business growth programme that I have developed over 25 years of study and learning from the best business, marketing and sales experts in the world.

The R in RESULTS stands for – RESULTS M.A.P.  Map in this instance has two meanings.  The formation of a map to get you where you want to go and a Massive Action Plan (M.A.P)

Go ahead and watch the video NOW…


I hope you enjoyed the video and benefitted from it.


If you did, then here is the next step…


You have the following options:
  1. Do nothing and get the same results you’ve always got
  2. If you are a start-up, then you need to join The RESULTS Club.  Here is the link and it is a total no brainer!
  3. If you getting towards the £100K turnover, or you are less than £250K, then you need this.
  4. If you turnover £250K to £1million, then this is for you.
  5. And for £1 million + businesses, then take a look at this.

Any questions, please drop me a line.


We are looking for a sales person

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Are You Our Next Sales Superstar?

My company is called Croften Limited.  Croften is a Marketing Agency providing design, digital marketing support, advertising management and website development.  And we are expanding!

We specialise in technology, software, professional services, finance, leisure and B2B marketing companies.  However, over the past 25 years, we have worked in over 1,000 industries.

We are seeking an experienced commission-only salesperson that can help us sell our marketing agency services as well as our online training and consultancy services.  This is a work-from-home opportunity for any salesperson who has the ability to not only sell but also work on their own.

If you are an ambitious, confident and driven person who is results-driven, then we want to hear from you.

Here’s what we’re looking for:

  • You’re an experienced salesperson who is confident in their ability to create sales on a high commission-basis
  • You speak fluent English, both written and verbally
  • You ideally have at least 2 years experience in sales
  • You love selling and are a natural at closing
  • You’re a born networker and prolific on LinkedIn
  • You’re professional, respectful and care about helping others
  • You’re super organised and follow up like a machine

Would be great if you also had:

  • Previous sales experience of working within an agency
  • Sales training and qualifications
  • An available list of high quality and relevant leads you can immediately reach out to

Here’s what you’ll get in return:

  • A dynamic, exciting company to work for
  • Flexibility to work from home (or wherever you want!) and pick your own hours – we just care about the results!
  • Product training
  • sales training
  • Lots of leads
  • A CRM system
  • An (uncapped) commission structure

To apply please email us at


By / Blog, Business Advice, Marketing tips / Comments Off on PRESS RELEASE


Coronavirus pandemic and the impact on business

Today I am looking at our plans right now and how they will need to change.  All the plans I had will need to change; spending patterns, buying needs and customer behaviour will all change and we all need a plan.

This 10 point plan is for us all to use and should help us navigate the tough times ahead.  It is clear there is a bell curve through which the virus will go and therefore your business.  The fear factor will definitely kick in when it comes to doing business and I hope to tackle the main issues here today.

  1. Communication: When a crisis happens people become negative and fearful.  It is therefore essential to build relationships with all your stakeholders at this difficult time.  It will pay real dividends. 

Your Team – You need to communicate with your team on a daily basis. Tell them what you are doing.

Your Customers – Use technology, what are you doing immediately to navigate this crisis.

Your Networks, Suppliers and Stakeholders – Communicate through all of your social media, what are you doing because of this crisis.

Community – Press Releases are really important at this time.  Get a message out to the market place and let people know what is going on.

  1. Positive Thinking and Positive Approach: In any time of crisis and change you should be looking for the opportunities that arise.  Where are the chances for your business to do better and create more success at this time and add value to your business?  

You need to be the most positive member of your team and lead from the front – how do you win through this economic impact, stay focused on the positives and think about what you can do and not on what can’t be done.


  • Know economic cycles:  Usually, there is a 7 – 10-year cycle.  We have been in the boom, Brexit and Trump were settling down and then suddenly crisis.  After a boom, there is always a downturn and you need to understand the impact that the virus will have on the global economy and your business within that.   Already some countries are coming out the other side and your business will also go through this cycle too.  You will come through this but remember your business focus, be prepared to act and think differently, and don’t give up.


  • Understand Change:  You can’t wait for these economic crises to happen, you need to get ahead and take action now.  Have a 90-day plan and do not think that this will blow over before then.  If however you have used this time to become a leaner, faster and smarter business and it blows over before 90 days then you have still made positive changes that will have a longer-lasting impact on your business.  The only constant in life is change.  Look at your products, services, pricing, delivery and staffing.  Use this time to do some serious analysis and strategic thinking.


  • Cut back:  This is going to be a time of real economic challenge for your business.  Cash will be king and you’ll need to stop spending on certain things.  Don’t stop spending on areas that will help you grow, like sales and marketing.  But can you reduce your outgoings, renegotiate your fees and not do that upgrade you were planning?


  • Extend your credit:  Get it now while they are still lending.  Get credit cards and extensions on the credit.  It gives you the opportunity to extend the survival of your business.  It might be that you don’t need it in 6 months’ time but at least you have it there now.  Try and re-negotiate your rates and refinance if you can.  


  • Staffing cuts and changes:  This might be the hardest decision you need to make.  If you can not lay people off it is much better for moral.  You could have your staff do less hours and you could consider letting people take holidays.  You might need to do pay cuts and suspend any bonus programme you might have.


  • Plan to work from home:  This is going to be the reality now for many of you.  The Government is encouraging us to do this and the technology is there to help you.  What technology do you need to enable your staff to work from home?  How will you do meetings and how will you get reports through.  What processes and systems will you have in place?  Do you have a customer service issue and simple things like collecting mail from the office?  You need to be thinking all this through now.


  • Online and Deliveries:  Can you deliver your product or service virtually or physically?  If you are in a restaurant how can you get deliveries into your customer’s homes?  If customers aren’t coming to you how are you going to keep everything moving and get to them?  Do you need to train staff?  Key here is communication with customers and understanding what you can deliver.


  • Marketing and Selling:  I can’t stress enough that in times of economic crisis you should not stop your marketing.  You must keep it going but your marketing is going to have to change.  You can’t just think that your old marketing is going to work in this crisis situation as people are thinking about different things and are worried and fearful.  Remember to be positive in all your communications.  Create new offers and rates and know your numbers in terms of leads and conversions.  In this market can you get cash upfront?


In conclusion:  At this time it is vital that you keep and look after your existing customer base.  Keep working with your customer base.  Communicate with them and make sure you are reaching out all the time through deals and offers.  Make sure your existing customers feel valued.  You need to over-deliver on customer service right now and it will set you apart.  Use the above points to help you make a plan now.


Memories – 1985 North of England vs Chinese Taipei: Match 4 – Steve Mills vs Chih Chin-Long

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What a great memory.

Someone recently found this match of me playing against Taipei at Table Tennis.  As far as I know, it’s the only video of me playing in my prime.  Unfortunately, I did not play my best on this occasion, but this is a great memory anyway!


In 1985 Chinese Taipei competed in their first-ever the Gothenburg World Team Championships finishing first in Category 2 in both the Men’s and Women’s events. Shortly after they visited Bolton in the North of England and competed in two representative matches against a North of England side consisting of Donald Parker, Steve Turner, Steve Mills, Nigel Eckersley, Stephen Scowcroft, Joy Grundy and Jean Parker.

In this video, Steve Mills plays against Chih Chin-long.

Steve Mills is a former international professional table tennis player who still competes today at the top level for his age group and is passionate about his table tennis. Steve, a former England no.6 ranked player, and was in the top 10 for over 10 years.  Steve will be competing in the over 60’s World Table Tennis Championships in May 2021 in Bordeaux.

Since retiring Steve has gone on to set up his own business where he operates as an international speaker, trainer and sales and marketing expert.

Sod surviving, let’s get thriving

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Sod surviving and let’s get thriving is a great idea, but what stops us?

  • Is it the coronavirus?
  • Is it the potential changes to the economy?
  • Is it cut backs?
  • Is it the government?

No, the reason you are not thriving (and I assume that you aren’t, as you are reading this) is far closer to home.

Watch this video and all will be revealed!

Are You Getting Clicked? – Read Steve’s guide on PPC advertising in the recent edition of Better Retailing Magazine

By / Blog, Uncategorized / Comments Off on Are You Getting Clicked? – Read Steve’s guide on PPC advertising in the recent edition of Better Retailing Magazine

Do you have PPC working effectively for your business?

PPC (Pay Per Click) advertising can be tricky to get right in order to get the results you need for your business. With so many options and criteria it can be a minefield and often time consuming to implement.

Done correctly, it can be a very cost effective way of reaching the specific market you require and boost your business to the next level!

To find out more, read Steve’s published article in the recent edition of Better Retailing Magazine, to help navigate and explain about PPC advertising – just click the link below.

BRM 34 Spring 2020 PPC_Steve Mills Guide