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Simply the best information I’ve seen about the coronavirus and it’s impact on business by Tony Robbins

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Tony Robbins on what businesses should be doing in these tough times.

This is 100% worth you watching if you are in business.

There are three videos.  One for UK, one for USA and one for Australia.  I have only watched the UK one and it was fantastic!

Here is the link.

Here is what Tony’s website says about it…

Business owners are a special breed – determined. Resolved. The embodiment of self-reliance and self-determination. But it takes more than just these traits to be successful, especially right now. Right now, business owners need tactical how-to guidance so that you can defy the odds and emerge from this challenge with certainty and strength.

To help you do just that, Tony conducted live webinar training with his most trusted financial advisors from Global Accounting Advisors. During these conversations, experts in the US, UK and Australia give you the tangible advice you need to claim your share of the government benefits, apply for loans and keep your employees, and pivot in this new economy. Select your country below for timely expert guidance – and don’t forget to share these valuable webinars with other business owners who could benefit.

Steve Mills

Geo-fencing – Marketing in the new world

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PRESS RELEASE – MARKETING IN THE NEW WORLD

HOW BUSINESSES CAN USE GEO-FENCING WHEN SOCIAL DISTANCING IS OVER

I’ve been asked to write this article on Geo-fencing so that you will hopefully have at the end of it a good idea of what geo-fencing is and how it can help in your business.  

Geo-fencing is like the new kid on the block and is increasing in its popularity as more and more marketers and business owners learn about it.  The No.1 player in the market is Google and in essence Geo-Fencing is – Mobile marketing. Not marketing to people’s mobiles, but rather using their mobiles to track where they are geographically.  

This form of marketing is an essential tool and because everyone is on their mobile these days you should be using this for your business. Geo-fencing, or geo-framing, lets you target a unique group of people by their specific location.  

Geo-fencing is a location-based service delivered via a cookie placed in your mobile phone telling businesses where you are.  A virtual boundary can be set up around a real-world geographic area, known as a geo-fence. The use of a geo-fence is called geo-fencing.  

It uses GPS (global positioning system), RFID (radio-frequency identification), Wi-Fi (wireless networking) or cellular data (how a smartphone accesses the internet when it is not connected to Wi-Fi) to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary.  

Why is Mobile marketing essential to success you might ask – well the statistics speak for themselves as:

80% of internet users own a smartphone.

Users spend, on average, about 69% of their media time on their smartphones.

Over 50% of smartphone users grab their smartphone immediately after waking up.

68% of companies have integrated mobile marketing into their overall marketing strategy.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

One way to look at geo-fencing is as an extremely advanced mobile advertising based on physical location.  This technique is great for events, works in real time, easy to customise audiences and you can go back up to 6 months in terms of collecting data.  It is a direct marketing strategy which uses a smartphone to alert the person who owns the phone about an offer from a nearby business.

Step 1 – Define your fence:

Geo-fence marketing is a virtual fence that is traces around a location where the advertiser wants to build an audience based on their visit to that particular location.

Step 2 – Tag the audience:

Once someone enters the geo-fenced area, they will become part of an audience that can later be targeted with your company’s adverts.

Step 3 – Show your adverts

Once your advert is live, customers will then start to see your adverts on free apps that they have on their phone.  The consumer can see these ads from between 1 and 30 days after they have entered the geo-fenced area.

Businesses can use this in several different and exciting ways.  It can add a whole new dimension to your analytics that can be quickly and easily unlocked using location based mobile marketing.

For instance you can bring your data to life with real world context. Visualising your data on a map provides a new perspective from which you can derive new insights.  Location and time are critical elements of mobile marketing and with geo-fencing mobile apps can drive engagement with real time.

Geo-fencing works because you can create a virtual fence around a certain location in which you’d like to market.  Therefore, when people turn on their phone’s location services (GPS), your geo-fencing campaign can communicate with then when they are in your ‘fenced’ location.  You can create your ‘fence’ as small as a local convenience store or as large as the city of London – it’s up to you.

Geo-fencing also works because people are attached to their mobile phones and use them all the time.  They actually want location based marketing and statistics show that 80% of people say they want alerts from business and are willing to share their location if they get something good in return.

We are used in business to targeting an audience and knowing where your audience likes to spend their time and with geo-fencing you can take it a step further and target them where they already are – on their smartphones and tablets.

Benefits include:

  • Increased foot traffic to your physical store
  • Increase web traffic on your website
  • Improved customer service
  • Happier customers and increased referrals
  • Integrated social sharing to improve brand awareness
  • Rising above your competition

An example of geo-fencing is if you’re attending an industry-related conference, you might want to geo-fence the conference location. Why? Because the people attending the conference are obviously already interested in your industry, and are more likely to positively respond to your marketing messages.

Another example could be – Let’s say you own a Golf Club.  You put a geo-fence around every other golf club in your catchment area and then start advertising to everyone in your catchment area who plays golf.

What is there not to like.

Want to know more from us about digital marketing, or geo-fencing?  Drop me a line.

Steve Mills

What is happening right now?

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There’s a lot of fear around right now and rightly so.  The coronavirus has changed the world and the world of business. It is well known that the fear of change is one of the most common fears!

I also think it will change the way we do business in the future, with less travel, more online meetings, decreased need for office space, with more people continuing to work from home, etc.

Right now several things are happening in business:

  • Online sales are increasing massively
  • Use of social media is skyrocketing
  • Use of the internet has increased hugely
  • Sales of online advertising have decreased (halved in some cases)
  • Less people are advertising online

The fact that more people are buying and less are advertising and the cost has halved might be an opportunity right now.  Don’t get me wrong – I am not saying we should take advantage of this terrible situation, but neither should we sit back, do no marketing and watch our businesses fade and die.

So I believe NOW is a good time to market your business

Not because you are going to get thousands of sales, but because:

  1. You may get some sales and that might be the difference between success and failure of your business
  2. Your competitors aren’t
  3. Advertising is a lot cheaper than it was just a few weeks ago
  4. When all this is over you don’t want to be starting again from a place of obscurity.  Where no one has heard for you.  You want to be ahead of your competition

So, if you need help because:

  1. You need a new website
  2. You want help with your social media, or you want to out source it to us
  3. You want to outsource and of your marketing needs
  4. You don’t understand digital online marketing and you want someone to do it for you
  5. You understand digital marketing, but you don’t have the time right now
  6. Or, you feel uncertain about what you should be doing right now and you just want some advice

Then get in touch and let’s do an online meeting together.  If you click on the button below you get access to my online diary and you can simply book a time and date for your online meeting.

Coronavirus pandemic and the impact on business

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Today I am looking at our plans right now and how they will need to change. 

All the plans I had will need to change; spending patterns, buying needs and customer behaviour will all change and we all need a plan.

This 10 point plan is for us all to use and should help us navigate the tough times ahead.  It is clear there is a bell curve through which the virus will go and therefore your business.  The fear factor will definitely kick in when it comes to doing business and I hope to tackle the main issues here today.

Communication:

When a crisis happens people become negative and fearful.  It is therefore essential to build relationships with all your stakeholders at this difficult time.  It will pay real dividends. 

Your Team – You need to communicate with your team on a daily basis. Tell them what you are doing.

Your Customers – Use technology, what are you doing immediately to navigate this crisis.

Your Networks, Suppliers and Stakeholders – Communicate through all of your social media, what are you doing because of this crisis.

Community – Press Releases are really important at this time.  Get a message out to the market place and let people know what is going on.

Positive Thinking and Positive Approach:

In any time of crisis and change you should be looking for the opportunities that arise.  Where are the chances for your business to do better and create more success at this time and add value to your business?  

You need to be the most positive member of your team and lead from the front – how do you win through this economic impact, stay focused on the positives and think about what you can do and not on what can’t be done.

Know economic cycles: 

Usually, there is a 7 – 10-year cycle.  We have been in the boom, Brexit and Trump were settling down and then suddenly crisis.  After a boom, there is always a downturn and you need to understand the impact that the virus will have on the global economy and your business within that.   Already some countries are coming out the other side and your business will also go through this cycle too. You will come through this but remember your business focus, be prepared to act and think differently, and don’t give up.

Understand Change: 

You can’t wait for these economic crises to happen, you need to get ahead and take action now.  Have a 90-day plan and do not think that this will blow over before then. If however you have used this time to become a leaner, faster and smarter business and it blows over before 90 days then you have still made positive changes that will have a longer-lasting impact on your business.  The only constant in life is change.  Look at your products, services, pricing, delivery and staffing.  Use this time to do some serious analysis and strategic thinking.

Cut back: 

This is going to be a time of real economic challenge for your business.  Cash will be king and you’ll need to stop spending on certain things. Don’t stop spending on areas that will help you grow, like sales and marketing.  But can you reduce your outgoings, renegotiate your fees and not do that upgrade you were planning?

Extend your credit:  

Get it now while they are still lending.  Get credit cards and extensions on the credit.  It gives you the opportunity to extend the survival of your business.  It might be that you don’t need it in 6 months’ time but at least you have it there now.  Try and re-negotiate your rates and refinance if you can.  

Staffing cuts and changes: 

This might be the hardest decision you need to make.  If you can not lay people off it is much better for moral.  You could have your staff do less hours and you could consider letting people take holidays.  You might need to do pay cuts and suspend any bonus programme you might have.

Plan to work from home: 

This is going to be the reality now for many of you.  The Government is encouraging us to do this and the technology is there to help you.  What technology do you need to enable your staff to work from home? How will you do meetings and how will you get reports through.  What processes and systems will you have in place?  Do you have a customer service issue and simple things like collecting mail from the office?  You need to be thinking all this through now.

Online and Deliveries: 

Can you deliver your product or service virtually or physically?  If you are in a restaurant how can you get deliveries into your customer’s homes?  If customers aren’t coming to you how are you going to keep everything moving and get to them?  Do you need to train staff? Key here is communication with customers and understanding what you can deliver.

Marketing and Selling: 

I can’t stress enough that in times of economic crisis you should not stop your marketing.  You must keep it going but your marketing is going to have to change. You can’t just think that your old marketing is going to work in this crisis situation as people are thinking about different things and are worried and fearful.  Remember to be positive in all your communications. Create new offers and rates and know your numbers in terms of leads and conversions. In this market can you get cash upfront?

In conclusion: 

At this time it is vital that you keep and look after your existing customer base.  Keep working with your customer base. Communicate with them and make sure you are reaching out all the time through deals and offers.  Make sure your existing customers feel valued. You need to over-deliver on customer service right now and it will set you apart. Use the above points to help you make a plan now.

Sales training from home

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I was recently chatting to one of my friends Frank Furness who does sales training all over the world and he told me about a client of his that desperately wanted an online course for his salespeople as they now have to work from home.

He’s just developed the course and it has 123 videos, 8 eBooks, headline Creator software, LinkedIn scripts and over £1,000 in video resources.

It is based around the ‘HOME’ formula, Habits, Optimization, Mobility and Establishing Credibility and provides all the tools, strategies and techniques to work and sell from home and still keep the sales pipeline going.

I decided to take a look at it and then thought it would be ideal for your salespeople/ideal for you as now is a great time to spend on training and you may still have to keep making sales from home without going to see the clients.

If you get a chance, please take a look – Click here

I hope you are managing in these tough times, but you know what they say ‘Tough Times Never Last, Tough People Do.’

What The Red Lion Pub in Portsmouth are doing…

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The Red Lion Pub in Portsmouth was in dire straits

No one was visiting the pub and no sales were being made.  So the owner of the pub had a great idea.  ‘If people won’t come to us, then we’ll go to the people.

They are currently offering to cook and deliver a meal to houses (within their catchment area) 7 days per week for £36.00.  What a fantastic idea and Red Lion owners I salute you and wish you every success with your fabulous idea.

What’s your idea?  How can you think outside the box?

Steve Mills, Marketing CONSULTANT

Steve

STEVE MILLS – PRESS RELEASE  – Small Business’s and Coronavirus – What will you do?

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Firstly DON’T PANIC

Many small businesses, including myself, are worried about how we can navigate the disruption to business that the Coronavirus is causing and will cause over the next few months.  The Government has laid out plans to help us and we need to wait to see what that practically and financially will look like.

In the meantime, we can make some real changes to how we work and try and mitigate our losses.  Many businesses can carry on in a virtual environment and we can use this valuable time, afforded to us by social distancing and self-isolation to do some much-needed housekeeping, the stuff you’ve been putting off!

  • Clean up your database.
  • Plan your marketing for the next 6 months and don’t stop marketing. 
  • Work on developing and improving your website.
  • Increase the number of connections on Linkedin and network.
  • Continue to advertise.
  • Increase your Social Media output.
  • Get involved with On-line training programmes.

Work remotely with your team and stay positive.  I’m a great believer in carrying on and have found Zoom to be brilliant in keeping in contact with my clients.  It’s easy to use and free at the first point of contact and I’d really encourage you to communicate with your clients and staff in this way.

FOCUS on your business, push your sales and marketing as hard as you can in order to survive and thrive.

We all need to think differently and we’re going to get through this.  Stay focussed and stay Safe.

Steve

P.S  I am just launching a FREE online training programme this week.  This is a GREAT TIME TO LEARN ONLINE!

Take a look here: Steve Mills