Or PPC Advertising, as it is often known, is a great form of marketing, but one that is easy to get wrong!
But Why? Why is so much money wasted doing Google Adwords? The answer is two-fold:
- Google Adwords is very, very good and it is also a very, very sophisticated system. However, being sophisticated means that it is also complex
- Therefore, if you attempt to do Google advertising by yourself and without any training, then often you might as well just flush a load of cash down the toilet