Stevemills

Blog

Google Adwords – Should you be using it?

By / Blog, Business Advice, Marketing tips, Videos / Comments Off on Google Adwords – Should you be using it?

Google Adwords

Or PPC Advertising, as it is often known, is a great form of marketing, but one that is easy to get wrong!

But Why?  Why is so much money wasted doing Google Adwords?  The answer is two-fold:

  1. Google Adwords is very, very good and it is also a very, very sophisticated system.  However, being sophisticated means that it is also complex
  2. Therefore, if you attempt to do Google advertising by yourself and without any training, then often you might as well just flush a load of cash down the toilet

Listen to Steve Mills on Business Connections Live

talking about Google Adwords