Tried, Tested and Proven Headline Formulae
As the old saying goes – “The headline is the advert for the advert”
And it is also true in terms of the headline being the advert for the email, the blog, the web page, the letter and the landing page.
Changing, or testing headlines can often play a significant part in changing the results that you get from your marketing and I have known changing a headline to double, or triple response rates.
In fact, the best change I ever did for a client, was their advertising in a magazine. They had ran the advert on the back cover of a glossy magazine for six months and got zero enquiries, or sales. I suggested a new headline and they got their first sales of £2,000,000 worth in one month. Just by changing the headline.
So, use these headlines with thought and try to work out how you can double your conversion rates using one of the headlines below!
One way to use these headline formulae is to simply copy and paste them, filling in the blanks to match your circumstances.
That’s okay if you’re just getting started. But a better and more powerful way is to print them and then study them. Read through each one, pausing to consider why the headline works.
When you do this you will begin to truly synthesise the fundamentals of writing great headlines. If you do this, you will find yourself accessing the file less and less for inspiration.
Also, make it a part of your process to copy and paste good headlines into your file. You’ll start to build up a headline file full of inspiration for the next time you need to kick start your writing for a social media update, blog post title or sales letter headline.
Become a student of great headline formulas and all aspects of your digital marketing, including social media marketing, will improve.
I hope this helps you.
Social Proof headlines
One of the keys to success in business is social proof. Just ask Apple. Everyone wants the latest iPhone. Why? Because everyone else has got one and without one they will miss out.
- Here is a method that is helping ______ to become the most ________________
- Only _______________
- Sexy people ____________________
- Why I __________________ and maybe you should too
- Do ____________ like __________
- The ____________ idea that every leading _______________ is talking about
- Join 1,000‘s of business owners that ______________________
- Own a _____________ like ____________
- How 98% of people lose _________ in [time period]
- Be like [world class example] and you too can [desired result]
- Steve Mills – The Prudent Marketer, reveals ways to create _______________
- Why 440,000,000 people are using _________________
- A simple way to __________ that works for all ________________
- How to win friends and influence people
- Some people_______________, others ____________________, a few ______________
Away from motivation headlines
We all have the 200 million-year-old brain which is geared up over to protect us and to keep us safe and therefore advertising, marketing, sales and headlines needs to include ‘away from motivation’ headlines.
- Do you recognise the early warning signs of _________?
- If you don’t take action now, you’ll ______________
- The biggest lie in ________________ is _______________
- These shocking mistakes are killing your business
- Don’t try _________________ without training first ______________
- Lack of action may be causing you to lose out on _________________
- At last, the secret to __________________ is revealed
- Why you shouldn’t do _______________ that does not work
- Why some businesses fail and some succeed
- Do not spend another penny until you train yourself to do it properly
- The ugly truth about ____________________
- What your accountant won’t tell you and how it can save you a fortune
- What everybody ought to know about _______________
- Your __________ doesn’t want you to read this __________
- The sooner you know __________ the better
- Why your website does not work and what to do about it
Towards motivation, headlines
These headlines are benefit-driven and they focus on what you will gain if you buy this product or services. They are used often in marketing.
However, beware! Humans will do more to ‘move away from’ than they will ‘towards’.
- Where more clients are and how to win them
- How to __________________ in ____ time, without ________________
- Discover the lead generation secret of______________
- I wake up every morning to ______________. So that _____________ and as a result of that _____________
- In 12 months our goal is to add __________________ to our clients ____________
- Sell your way to doubling your profit by _______________
- Are you someone who wants to create leads on LinkedIn? If so_____________
- Stop wasting money on marketing and start _________________
- You too can win £80,000+ in 12 months with ___________________
- How to become __________ when you ________________
- There’s big money in them there hills
- Little known ways to ________________
- Massive action produces massive results
- How to turn ____________ into £80,000 per year, per person
- How to build a ____________ you can be proud of
- Get more ___________ without risk
- Get rid of __________________ once and for all
- Improve/increase your ____________ in three months
- Imagine _______________ and loving every minute of it
- Here’s a quick way to ___________________
- Get __________ without losing ___________
- The lazy person’s way to ________________
- How to make people line up and beg to _______________
- How to get more __________ out of _____________________
- How to __________ when you’re not __________
- How to _________________
- No _____________, just ___________ every day
- Never suffer from not _____________ from your __________ again
- The quickest and easiest way to improve your ___________
- If you can take action you can improve your _________________
- How you can improve your _____________ almost instantly
- Where to get a better _____________ is and how to get it
- Discover the ___________ secret
- Improve your way to a better _____________
- To people that want a better _____________ but can’t get started
- Stop wasting money on ______________ that does not work
- You too can get a better _________ in a week with ________________
- How to become more __________ when you don’t have a big marketing budget
- There are big bucks in ____________
- Little known ways to use _______________
- How to turn poor ___________ results into bottom line profit
- How to build a _____________ you can be proud of
- Get more _______________ without more cost
- Get rid of _______________ once and for all
- Improve/Increase your _____________ and profit in 12 months
- Here’s a quick way to improve your ______________
- Get a better ROI without losing __________
- How to make people line up and beg to _____________
- How to get ____________ out of ____________
- How to ____________ when you’re not _____________
- Never suffer from __________ again
- The quickest and easiest way to _____________
- If you can __________ then you can ______________
- How you can __________ almost instantly
- How to become ____________ when you ______________
- How to use _______________ to create £100,000 in new business in 12 months
- How to turn your ___________ into ________________
- See how easily you can _____________ your ________________
- Now you can have _______________ without _________________
- How to take the headache out of ____________
- X questions answered about [blank]
- Give me 3 months and I’ll give you ____________
- Answered: Your most burning questions about ____________
- Take X minutes to get started with ___________ – you’ll be happy you did!
- Who else wants _____________?
- How to fast-track your ______________
- How 99% of people got _____________ without _______________
Questions are great. We all like to answer questions.
- What if ______________
- If you could ______________, then ______________
- If we could explain how to _____________, what would that mean to you/your business?
- Can you imagine _____________?
- Can you ___________?
- Would you like to _____________?
- Is being ____________ important to your business?
- If we showed you how to ______________, what would that be worth to you?
Want to know more about improving your sales and marketing results, then get in touch.